7 Best Email Automation Tools for Maximum ROI in 2025

Email automation is no longer optional. If you’re still manually sending emails and hoping for the best, you’re leaving money on the table. The right email automation software can turn your email marketing campaigns into revenue-driving machines while freeing up your time for bigger-picture marketing efforts.

With dozens of marketing automation tools available, how do you choose the best one? We’ve researched and compared the best email automation tools for 2025 based on their automation capabilities, email deliverability, CRM integration, and advanced features to help you make the right choice.

Why Every Business Needs Automation Features for Marketing Campaigns

Think about the emails you get daily. Some are generic spam, while others feel like they were written just for you. That’s the power of email automation done right. It helps businesses:

• Personalize outreach based on customer behavior.

• Save time with scheduled email campaigns and follow-ups.

• Boost engagement with targeted messages and AI-powered segmentation.

• Improve conversion rates by automating drip campaigns and lead nurturing.

If you’re not using email automation, your competitors probably are. Let’s look at the top email automation tools that can help you scale your business efficiently.

1. HubSpot – Best All-in-One Marketing Automation Tool

If you want all the features in one place—CRM integration, email automation, website tracking, and analytics—HubSpot is the way to go. It’s an all-in-one marketing suite that eliminates the need for multiple marketing automation tools.

Key Features:

• Intuitive drag and drop editor for designing emails

• CRM integration to track and nurture leads effortlessly

• AI-powered automation features for complex workflows

• Marketing platform with social media, landing pages, and more

Pricing: Free plan available; paid plans start at $20/month/seat.

Best for: Businesses looking for a full marketing automation tool with CRM and deep analytics.

2. ActiveCampaign – Best for Customer Journey Automation

Want to automate marketing campaigns that feel personal? ActiveCampaign is one of the best email automation software options for customer segmentation and AI-powered insights.

Key Features:

• Advanced automation with AI-driven insights

• Website tracking to analyze customer interactions

• Automation templates for quick and easy setup

• Transactional emails and behavior-based automation

Pricing: No free plan; paid plans start at $15/month.

Best for: Businesses focused on customer journey mapping and advanced segmentation.

3. Mailchimp – Best for Small Businesses and Beginners

Mailchimp is the go-to email marketing platform for small businesses looking for an easy, plug-and-play solution. It’s simple, yet packed with powerful email marketing automation tools.

Key Features:

• Pre-made templates and a drag and drop email builder

• AI-powered email automation features for smarter campaigns

• Landing page builder and sign-up forms for lead generation

• Marketing hub for social media and audience targeting

Pricing: Free plan available; premium starts at $13/month.

Best for: Startups and small businesses looking for basic email marketing automation.

4. Brevo (formerly Sendinblue) – Best Budget-Friendly Option

Brevo is a great marketing automation tool for businesses that need high email deliverability and unlimited emails—without breaking the bank.

Key Features:

• SMS marketing and AI-driven email automation software

• Ecommerce integrations with Shopify and WooCommerce

• Automation triggers for targeted lead nurturing

• Transactional emails with real-time tracking

Pricing: Free plan included; premium starts at $9/month.

Best for: Businesses needing affordable email automation with AI-driven workflows.

5. Klaviyo – Best for Ecommerce Businesses

For ecommerce businesses, Klaviyo is one of the top email automation tools designed to boost conversions and improve customer segmentation.

Key Features:

• AI-driven email automation software for customer journey mapping

• Ecommerce integrations with Shopify, BigCommerce, and Magento

• Automation templates for abandoned cart recovery and product recommendations

• Audience segmentation for hyper-targeted email marketing campaigns

Pricing: Free plan available; paid plans start at $45/month.

Best for: Ecommerce businesses looking to scale their email marketing efforts.

6. Constant Contact – Best for Event Marketing and SMBs

Constant Contact has been around for years, and for good reason. It’s an easy-to-use email marketing automation tool that works well for event marketing, list-building, and CRM integration.

Key Features:

• Drag and drop editor and customizable templates

• Marketing suite for email, social, and ads

• Email automation features for easy setup

• AI-powered email deliverability optimization

Pricing: Free trial available; plans start at $12/month.

Best for: SMBs and businesses running event marketing campaigns.

7. GetResponse – Best for Advanced Email Automation

GetResponse is a powerhouse in email marketing automation, offering AI-driven insights and robust automation features for businesses looking to scale.

Key Features:

• AI-powered automation templates and smart workflows

• Website tracking to improve engagement

• CRM integration and lead segmentation

• Pre-made templates for fast email deployment

Pricing: Free 30-day premium access, up to 500 contacts; plans start at $19/month.

Best for: Businesses needing advanced email automation with AI-driven personalization.

How to Pick the Right Email Automation Software

With so many choices, how do you decide? Ask yourself:

• Do you need CRM integration? HubSpot and ActiveCampaign are great picks.

• On a budget? Brevo and Mailchimp have free plan options.

• Running an ecommerce business? Klaviyo is designed just for you.

• Looking for advanced AI features? GetResponse is a strong contender.

7 Best Email Automation Tools: Quick Overview and Features

Maximize ROI with the Right Email Automation Strategy

A great tool without a smart strategy is like sending emails into the void. That’s where LeadAdvisors comes in.

We don’t just set up automation—we design, build, and manage email marketing campaigns that actually connect with your audience. Our personalized, segmented, and data-driven strategies help businesses:

• Attract the right customers with targeted messaging.

• Boost engagement using visually compelling templates.

• Turn leads into loyal customers with powerful automation workflows.

• Track performance in real-time to keep improving results.

With 472 active campaigns running and over 1,400 email templates designed, we know what it takes to create emails that get opened, clicked, and converted. Whether you need a full-service email marketing plan or just a little fine-tuning, reach out today. Let’s make every email count!

FAQs: Best Email Automation Tools in 2025

1. What is the best email automation software for small businesses?
   Mailchimp and Brevo offer affordable pricing, automation templates, and free plans for small businesses.

2. What is the most cost-effective email automation tool?
   Brevo provides a free plan with unlimited emails, while Constant Contact is great for event marketing.

3. Which email marketing platform integrates best with CRMs?
   HubSpot and ActiveCampaign offer marketing CRM integration with AI-driven segmentation.

4. What is the best tool for ecommerce email marketing?
   Klaviyo offers automation capabilities tailored to Shopify and WooCommerce.

5. Does every email automation tool offer a free plan?
   Not all do, but Mailchimp, GetResponse, and Brevo offer free plans with limited features.