Email automation is no longer optional. If you’re still manually sending emails and hoping for the best, you’re leaving money on the table. The right email automation software can turn your email marketing campaigns into revenue-driving machines while freeing up your time for bigger-picture marketing efforts.
With dozens of marketing automation tools available, how do you choose the best one? We’ve researched and compared the best email automation tools for 2025 based on their automation capabilities, email deliverability, CRM integration, and advanced features to help you make the right choice.
Think about the emails you get daily. Some are generic spam, while others feel like they were written just for you. That’s the power of email automation done right. It helps businesses:
If you’re not using email automation, your competitors probably are. Let’s look at the top email automation tools that can help you scale your business efficiently.
Learn more: how to boost B2B content engagement with strategic email nurture campaigns.
If you want all the features in one place—CRM integration, email automation, website tracking, and analytics, HubSpot is the way to go, especially when compared with more specialized tools like Dripify, which focus primarily on LinkedIn automation. It’s an all-in-one marketing suite that eliminates the need for multiple marketing automation tools. It’s an all-in-one marketing suite that eliminates the need for multiple marketing automation tools, including those similar to Dripify.
Key Features:
Pricing: Free plan available; paid plans start at $20/month/seat.
Best for: Businesses looking for a full marketing automation tool with CRM and deep analytics.
Want to automate marketing campaigns that feel personal? ActiveCampaign is one of the best email automation software options for customer segmentation and AI-powered insights.
Key Features:
Pricing: No free plan; paid plans start at $15/month.
Best for: Businesses focused on customer journey mapping and advanced segmentation.
Mailchimp is the go-to email marketing platform for small businesses looking for an easy, plug-and-play solution. It’s simple, yet packed with powerful email marketing automation tools.
Key Features:
Pricing: Free plan available; premium starts at $13/month.
Best for: Startups and small businesses looking for basic email marketing automation.
Brevo is a great marketing automation tool for businesses that need high email deliverability and unlimited emails—without breaking the bank.
Key Features:
Pricing: Free plan included; premium starts at $9/month.
Best for: Businesses needing affordable email automation with AI-driven workflows.
For ecommerce businesses, Klaviyo is one of the top email automation tools designed to boost conversions and improve customer segmentation.
Key Features:
Pricing: Free plan available; paid plans start at $45/month.
Best for: Ecommerce businesses looking to scale their email marketing efforts.
Constant Contact has been around for years, and for good reason. It’s an easy-to-use email marketing automation tool that works well for event marketing, list-building, and CRM integration.
Key Features:
Pricing: Free trial available; plans start at $12/month.
Best for: SMBs and businesses running event marketing campaigns.
GetResponse is a powerhouse in email marketing automation, offering AI-driven insights similar to those seen in AI-powered call centers that leverage intelligent workflows for better efficiency.
Key Features:
Pricing: Free 30-day premium access, up to 500 contacts; plans start at $19/month.
Best for: Businesses needing advanced email automation with AI-driven personalization.
Read More: 7 Best Lead Generation Tools for Better Sponsored Content
With so many choices, how do you decide? Ask yourself:
| Tool | Best For | Starting Price | Free Plan | Key Feature |
| HubSpot | All-in-One Marketing CRM | $20/month | ✅ | Comprehensive automation tools |
| ActiveCampaign | Customer Journey Automation | $15/month | ❌ | AI-powered segmentation |
| Mailchimp | Small Businesses | $13/month | ✅ | User-friendly drag and drop editor |
| Brevo | Budget-Friendly Option | $9/month | ✅ | Transactional emails and SMS marketing |
| Klaviyo | Ecommerce Businesses | $45/month | ✅ | Ecommerce integrations |
| Constant Contact | Event Marketing | $12/month | ✅ | Marketing suite and CRM integration |
| GetResponse | Advanced Workflows | $19/month | ✅ | AI-driven automation |
A great tool without a smart strategy is like sending emails into the void. That’s where LeadAdvisors comes in.
We don’t just set up automation—we design, build, and manage email marketing campaigns that actually connect with your audience. Not only that, but we also handle lead management which often involves integrating the right lead management CRM for better segmentation and tracking. Our personalized, segmented, and data-driven strategies help businesses:
Read More: 6 Major Things to Avoid When Email Marketing
With 472 active campaigns running and over 1,400 email templates designed by LeadAdvisors, the data reflects how refined workflows and segmentation directly support performance outcomes. Whether you need a full-service email marketing plan or just a little fine-tuning, reach out today. Let’s make every email count!
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