Are you a small business owner looking to increase your online presence? With customers spending most of their time on the internet, digital marketing is crucial for any brand. Small business SEO is now more important than ever, but it doesn’t have to break the bank.
This guide will show you how to optimize your website for organic search results, including link-building and content optimization. With effort and time, you can beat the competition and ensure your brand is visible to potential customers who use search engines to find products and services.
Don’t miss out on the opportunity to increase organic traffic to your website!
SEO includes different aspects that make up your website, from how your website can be indexed by google and the composition of your website to researching targeted keywords and keyword rankings. Anything that can boost small businesses in search results works.
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Search Engine Optimization (SEO) is a digital marketing technique that can help your small business reach a larger audience and increase your online visibility.
With the right SEO strategies in place, your business can appear higher in search engine results pages (SERPs) when potential customers search for products or services related to your business. This increased visibility can translate into more website traffic, leads, and sales.
Additional benefits include:
If people see you first on search engines, you’re a good source of whatever they want. This increases your credibility in the eyes of potential customers, so they’re more likely to trust your goods and services. Like building trust in real life, you will have to work on it for some time.
Performing SEO means using tools that let you learn more about prospective customers. In turn, you find ways to shift your marketing strategy to fit the ever-changing market. This often translates to improving the user experience on your homepage.
You’ll always see changes to how search engines work, such as their ranking factors. Each time this happens, you will have to adapt or risk your brand losing benefits from organic search results.
You could perform small business SEO for free. Eventually, you could add paid options to boost the free methods. For example, Google Analytics lets you monitor internal links, yet it doesn’t cost a penny.
Are you still not convinced that your business needs these changes? Read the following for solid evidence that shows just how important SEO is for your business:
The bottom line is that you need to optimize for search engines because it can bring you more customers and sales.
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So now that we’ve established what SEO is and what it can do for you. It’s time to learn how you can start a small business SEO.
If your business doesn’t have a website yet, this is the best time to make one. Otherwise, you can’t follow the SEO basics without one! While you can create one manually, you don’t have to do all that work yourself. Nowadays, website builders make it so much easier.
You can use the most well-known ones for free too. For example, WordPress lets people create content and start a website without breaking the bank.
If you have extra funds, you can pay for the monthly plans for better features like live chat support and advanced web design. Still, how your site will turn out depends on you.
The same goes for all the small business tools available. These free tools make it easy for most people, but results will rely on your skills. It might be better to ask for help from a pro web designer.
Your website must have these two characteristics: convenience and aesthetics. In other words, your web pages should be easy to navigate and look good.
Make sure your website hits these aspects:
Small business owners don’t have the luxury of a big piggy bank. Be sure to create an affordable website brand that won’t break the bank now and in the future.
The great thing about building your website is the creativity you get to use. Have some fun with it, but don’t go overboard. If visitors can’t understand the site’s flow, you won’t get more sales.
The meta title and meta description are shown when people search for your business online. You want to make this part short and clear but also attention-grabbing. You want readers to know what you offer off the bat.
Many web searches happen on the go, something to keep in mind while creating your website. While your banner is a work online, it also needs to be viewable for those looking at it on their phones.
Ensure Your Site is Indexed
You might recall when people called the internet the “World Wide Web.” If it is a “web,” it must have “spiders,” right? Believe it or not, they come from search engines!
Also known as search spiders, they are pieces of software that gather info on websites. Then, they use that data to help search engines find the best search results.
You might not like spiders in real life, but you will want them all over your website. That’s why you should make sure your site index for Google search. Follow the steps below to do it:
Now, let’s start with the nitty-gritty of small business SEO. Remember that there are two forms: on-page and off-page SEO. The former refers to the practices you must do on your website.
This mainly involves putting the right keywords on your online content. Search engines link target keywords to search queries to provide the most relevant results.
You can start by doing keyword research. Look for your brand name, product, or service on Google. Then, look at the results that show up. Next, perform the following steps:
The keywords can be part of the body or headings of your blogs. Place them into title tags, meta tags, and meta descriptions for other types of content.
While SEO is commonly used by big businesses that can afford an expensive SEO agency and an SEO provider, small businesses have to work smart and on a budget. A key subdivision of SEO for small businesses is Local SEO.
What is local SEO? Simply put, it’s using SEO to target a specific location. This allows a local business to reach its target audience, more than likely local customers. With it, you can also create local landing pages for customers and allow search engines like Google to place you on local google search results.
To reap the rewards of local SEO, you simply have to add it to your business listing on Google. This way, people will find you through a local search with other local businesses.
And there you have! You’re on the map (literally).
That’s it for the on-site stuff, so let’s turn to off-site SEO. As the name suggests, these factors don’t happen on your website.
Examples include mentions, links, and the number of times people share your content with others. You can’t get more of these with your homepage alone, so you need content marketing.
Aside from posting content on your site, you must publish on other ones too. That content often involves online articles that inform topics related to your brand.
Let’s say you sell workout gear. Your blog post content may talk about how to lose weight during the pandemic. After that, you could mention your brand as a great way to achieve this goal.
Meanwhile, your content marketing campaign should include blog posts on other websites. Just be sure to make them look similar to other content on the third-party site.
This is also called sponsored content. Moreover, you might want to boost your local SEO and let people find your brand when looking for “nearby content.” Click here to know more.
Where’s the one place you can find links, mentions, and shares for off-site SEO? It’s social media, of course! Marketing on those social media platforms is a must for small business SEO.
Billions of people use it daily, so your brand should build a presence on social networks. Social media can also help boost content, bringing more potential customers. Still, you can’t just make a profile page on Facebook and call it a day!
It should at least match the quality of your homepage, and it must keep followers constantly updated. It proves that you’re active online and your brand is serious about its marketing.
After some time, other websites will link to yours and become new organic traffic sources. Do it right, and other folks will spread your online reach at no extra cost!
See how you did once you’re done with the other small business SEO steps. If you use a service like WordPress, you should have a dashboard that shows your website’s performance.
It will show you important metrics like the bounce rate, which measures how frequently visitors leave your website. Also, it shows how many people opened your site.
Still, your site should have Google Analytics integration. This will let you see how well you do on the search engine. You can use it for free, but there are paid features too.
Moreover, you should monitor how your website performs on other websites. Social media networks like Facebook facilitate this by providing trackers for businesses.
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A small business SEO strategy is never-ending because search engines are continuously changing. That’s why you should always look at ways your website can improve.
For example, maybe you need to include more content, increase the quality, or both. The trackers I’ve mentioned let you see these points of improvement.
Don’t have the skills for marketing? LeadAdvisors can help. We specialize in content marketing that uses SEO and keyword research to help you rank on search engines and has a lasting impact on your users that will keep it high on search results. Interested? We thought so!
Click here to learn more about LeadAdvisors Click here to see how it can help.
Do I have to create content every day?
How much should a small business pay for SEO?
How much you pay for SEO depends on your budget. Local campaigns can be a couple of thousands. That also depends on the provider or agency you want to work with. Do your research to find one within your budget.
What are the Disadvantages of SEO?
For one, SEO isn’t a get-rich-quick scheme. It takes time and effort to see results. In addition, SEO work can be expensive. Despite this, the benefits of SEO can far outweigh any drawbacks.
Learn more about Search Engine Optimization for Online Businesses.
Updated: April 25, 2023; September 7, 2023
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