Online retail has changed rapidly over the past 18 months. Paid ad costs keep going up. Google Shopping returns keep…
Type "SEO services near me" into Google. You get 847,000,000 results.The first page shows four paid ads. It also shows…
The phrase "SEO content writing services" covers products that look alike but cost 100 times as much. A single 1,500-word…
We run outbound floors for a living. Last quarter, we sat in a boardroom in Indianapolis with a CFO, a…
Six months into a BPO deal, the ops team is happy. But three other teams are not.Legal can't confirm the…
You received a proposal. An agency quoted $3,500 per editorial placement on DA80+ publications. The price is on the page.…
Here's a scenario that plays out constantly. A business owner gets a referral, the prospect seems genuinely interested, and then…
It is day 75. The campaign launched on time. Agents were trained and certified. The dialer was set up. Leads…
Picture this. Six weeks of vendor evaluation. Internal approvals locked in. Budget signed off. Then legal gets looped in. They…
The cost argument for offshore staffing is settled. In-house agents cost between $42 and $50 per hour, fully loaded. Managed…
Your campaign sent 85,000 mail pieces last quarter. You got 340 calls - a 0.4% response rate. Your mail house…
More and more clients are asking their marketing agencies for something new. They want their leads worked. That means outbound…