Marketing teams spend about 4 hours each day on manual, administrative, and operational tasks, according to HubSpot’s State of Marketing Report. The average marketer spends around 16 hours a week on routine tasks—nearly a third of their total work time on repetitive activities. According to WebFX marketing analytics research, 32% of sales representatives spend over an hour per day on manual data entry alone.
Google Sheets formulas can automate these repetitive calculations in seconds, transforming how marketers handle campaign data.
This guide provides over 56 formulas with specific marketing applications, teaching you how to transform raw numbers into actionable insights while reclaiming hours every week.
A formula is an instruction that begins with an equal sign (=) and tells Google Sheets to perform calculations or manipulate data across one or more cells. The basic formula syntax follows this structure:
=FUNCTION(argument1, argument2, …)
For marketers handling campaign data from multiple cells, formulas eliminate tedious manual work. Instead of copying metrics across spreadsheets or recalculating ROI every Monday morning, formulas process numerical and logical values instantly and update automatically when source data changes.
Core benefits for marketing teams:
Think of formulas as your personal data analyst—working 24/7 without coffee breaks.
Never written a formula before? Here’s the five-step process to create formulas in any empty cell:
Example: To sum values in cells A2 through A10:
=SUM(A2:A10)
Fill handle trick: Drag the small square at the bottom-right corner of any cell to copy the same formula down multiple rows or across multiple columns. Google Sheets automatically adjusts relative references.
Pro move—Combining formulas: Chain multiple calculations together:
=SUM(A2:A10)*AVERAGE(B2:B10)
This multiplies total clicks by average cost-per-click—giving you instant campaign spend calculations without creating helper columns.
Adds all the values in a specified range.
Formula syntax:
=SUM(range)
Marketing example:
=SUM(B2:B50)
Totals ad spend across 49 campaigns. Use this for monthly budget tracking, total impressions, or aggregate clicks.
Returns the average of numerical values in a cell range.
Formula syntax:
=AVERAGE(range)
Marketing example:
=AVERAGE(C2:C50)
Finds average conversion rate across campaigns. Essential for benchmark comparisons.
Counts how many entries contain numerical values.
Formula syntax:
=COUNT(range)
Marketing example:
=COUNT(D2:D50)
Counts campaigns with recorded conversions (ignores empty cells).
Counts all non-empty cells regardless of data type.
Formula syntax:
=COUNTA(range)
Marketing example:
=COUNTA(E2:E50)
Counts active campaign names to track how many campaigns are running.
Returns one value if a logical expression is true, another if false.
Formula syntax:
=IF(logical_test, value_if_true, value_if_false)
Marketing example:
=IF(D2>1.5, “High ROI”, “Needs Optimization”)
Automatically labels campaigns based on performance. No manual highlighting needed.
Returns TRUE only if all conditions are met.
Formula syntax:
=AND(logical_expression1, logical_expression2, …)
Marketing example:
=IF(AND(B2>1000, C2<2), “Winning Campaign”, “Review”)
Flags campaigns with 1000+ conversions AND under $2 CPA.
Returns TRUE if any condition is met.
Formula syntax:
=OR(logical_expression1, logical_expression2, …)
Marketing example:
=IF(OR(D2>5, E2<0.5), “Action Required”, “Monitor”)
Alerts when either CPA is too high OR CTR is too low.
Rounds a number to a specified number of decimal places.
Formula syntax:
=ROUND(value, num_digits)
Marketing example:
=ROUND(A2, 2)
Converts 3.456789 to 3.46 for cleaner reports.
Converts numerical values to text with specified formatting.
Formula syntax:
=TEXT(value, format)
Marketing example:
=TEXT(B2, “$#,##0.00”)
Displays ad spend as “$1,234.56” instead of raw numbers.
Multiplies corresponding values in arrays and returns the sum.
Formula syntax:
=SUMPRODUCT(array1, array2, …)
Marketing example:
=SUMPRODUCT(B2:B50, C2:C50)
Multiplies clicks by cost-per-click for each campaign, then totals—instant total ad spend across all campaigns.
Searches the first column of a range and returns a corresponding value from a specified column.
Formula syntax:
=VLOOKUP(search_key, range, index, [is_sorted])
Marketing example:
=VLOOKUP(A2, LeadSheet!A:C, 3, FALSE)
Finds lead email in column A, searches LeadSheet, returns lead score from the third column. Essential for merging CRM data with campaign results.
Important: Set is_sorted to FALSE for exact matches. TRUE only works with sorted data.
Like VLOOKUP but searches rows instead of columns.
Formula syntax:
=HLOOKUP(search_key, range, index, [is_sorted])
Marketing example:
=HLOOKUP(“Q1”, A1:E10, 5, FALSE)
Finds “Q1” in the first row, returns the corresponding value from the fifth row down.
Returns the value of a cell at a specified row and column within a range.
Formula syntax:
=INDEX(range, row, [column])
Marketing example:
=INDEX(B2:B100, 10)
Returns the 10th value in column B—useful for referencing specific positions.
Returns the relative position of a value within a range.
Formula syntax:
=MATCH(search_key, range, [search_type])
Marketing example:
=MATCH(“Facebook”, A2:A100, 0)
Finds which row number contains “Facebook” in your campaign list.
Combines INDEX and MATCH for flexible lookups that won’t break.
Formula syntax:
=INDEX(return_range, MATCH(lookup_value, lookup_range, 0))
Marketing example:
=INDEX(C2:C100, MATCH(E2, A2:A100, 0))
Searches for campaign name in E2, finds its position in column A, returns the corresponding value from column C (like conversion rate). Unlike VLOOKUP, this works even if columns are rearranged.
Imports a cell range from another Google Sheets document.
Formula syntax:
=IMPORTRANGE(“spreadsheet_url”, “range_string”)
Marketing example:
=IMPORTRANGE(“https://docs.google.com/spreadsheets/d/abc123”, “Facebook Ads!A1:D50″)
Pulls Facebook ad data from one spreadsheet into your master dashboard. You’ll need to grant access permission the first time.
Runs a Google Visualization API query across data.
Formula syntax:
=QUERY(range, query_string, [headers])
Marketing example:
=QUERY(A1:F100, “SELECT A, SUM(D) WHERE B=’Facebook’ GROUP BY A ORDER BY SUM(D) DESC”)
Aggregates total conversions by campaign name for Facebook campaigns only, sorted highest to lowest. This single formula replaces multiple pivot tables.
Enables array calculations across one or more ranges without dragging.
Formula syntax:
=ARRAYFORMULA(array_formula)
Marketing example:
=ARRAYFORMULA(B2:B*C2:C)
Multiplies every value in column B by its corresponding value in column C instantly—no fill handle needed. Updates automatically when you add new rows.
Returns only unique values from a range.
Formula syntax:
=UNIQUE(range)
Marketing example:
=UNIQUE(A2:A500)
Extracts unique campaign names from a list with duplicate entries.
Sorts rows of a range based on specified column(s).
Formula syntax:
=SORT(range, sort_column, is_ascending, [sort_column2, …])
Marketing example:
=SORT(A2:D100, 4, FALSE)
Sorts campaigns by conversion rate (column 4) in descending order—highest performers first.
Combines text from multiple cells into a single cell.
Formula syntax:
=CONCATENATE(string1, string2, …)
Marketing example:
=CONCATENATE(A2, “ – “, B2, “ | “, C2)
Combines “Best Coffee Makers”, “2025 Guide”, and “Reviews” into “Best Coffee Makers – 2025 Guide | Reviews” for meta titles.
Joins text from a range using a specified delimiter.
Formula syntax:
=JOIN(delimiter, value_or_array1, [value_or_array2, …])
Marketing example:
=JOIN(“, “, A2:A5)
Combines multiple keywords into a comma-separated list: “keyword1, keyword2, keyword3, keyword4”
Replaces existing text with new text.
Formula syntax:
=SUBSTITUTE(text, old_text, new_text, [occurrence])
Marketing example:
=SUBSTITUTE(A2, “http://”, “https://”)
Updates old URLs to secure protocol—essential for technical SEO audits.
Converts text to all lowercase letters.
Formula syntax:
=LOWER(text)
Marketing example:
=LOWER(A2)
Standardizes keyword data: “Best COFFEE makers” becomes “best coffee makers”
Converts text to all uppercase letters.
Formula syntax:
=UPPER(text)
Marketing example:
=UPPER(A2)
Useful for creating UTM parameters that require capitalization.
Capitalizes the first letter of each word.
Formula syntax:
=PROPER(text)
Marketing example:
=PROPER(A2)
Transforms “best coffee makers” to “Best Coffee Makers” for headers.
Divides text around a specified character and places each fragment in a separate cell.
Formula syntax:
=SPLIT(text, delimiter)
Marketing example:
=SPLIT(A2, “/”)
Breaks “example.com/blog/post-title” into three cells: “example.com”, “blog”, “post-title”
Returns a specified number of characters from the start of text.
Formula syntax:
=LEFT(text, num_chars)
Marketing example:
=LEFT(A2, 5)
Extracts first 5 characters—useful for category codes in campaign names.
Returns a specified number of characters from the end of text.
Formula syntax:
=RIGHT(text, num_chars)
Marketing example:
=RIGHT(A2, 4)
Extracts year from dates formatted as “Campaign_Name_2025”
Returns characters from the middle of text.
Formula syntax:
=MID(text, starting_at, num_chars)
Marketing example:
=MID(A2, 8, 10)
Extracts 10 characters starting at position 8—perfect for parsing structured campaign codes.
Returns the position of a text string within another string.
Formula syntax:
=FIND(search_for, text_to_search, [starting_at])
Marketing example:
=MID(A2, FIND(“utm_source=”, A2)+11, 10)
Finds where “utm_source=” appears in a URL, then extracts the next 10 characters—isolating the traffic source.
Removes leading, trailing, and repeated spaces.
Formula syntax:
=TRIM(text)
Marketing example:
=TRIM(A2)
Cleans imported data: ” keyword phrase ” becomes “keyword phrase”
Returns the length of text.
Formula syntax:
=LEN(text)
Marketing example:
=LEN(A2)
Checks if meta descriptions exceed 160 characters.
Returns only rows that meet specified criteria.
Formula syntax:
=FILTER(range, condition1, [condition2, …])
Marketing example:
=FILTER(A2:D100, B2:B100>1000, C2:C100<5)
Shows only blog posts with 1000+ monthly visits AND under 5% bounce rate.
Tests if text matches a regular expression pattern.
Formula syntax:
=REGEXMATCH(text, regular_expression)
Marketing example:
=REGEXMATCH(A2, “utm_source=”)
Returns TRUE if cell contains a UTM source parameter—great for validating tracking links.
Extracts text matching a regular expression.
Formula syntax:
=REGEXEXTRACT(text, regular_expression)
Marketing example:
=REGEXEXTRACT(A2, “utm_source=([^&]+)”)
Pulls the utm_source value from a URL: extracts “facebook” from “…utm_source=facebook&utm_medium=…”
Returns the current date (updates daily).
Formula syntax:
=TODAY()
Marketing example:
=B2-TODAY()
Shows days remaining until campaign end date—creates self-updating countdown.
Returns the current date and time (updates continuously).
Formula syntax:
=NOW()
Marketing example:
=NOW()
Timestamps when data was last refreshed.
Creates a date from year, month, and day values.
Formula syntax:
=DATE(year, month, day)
Marketing example:
=DATE(2025, 3, 15)
Creates March 15, 2025—useful when building campaign calendars from separate columns.
Calculates the difference between two dates.
Formula syntax:
=DATEDIF(start_date, end_date, unit)
Marketing example:
=DATEDIF(A2, B2, “D”)
Returns campaign length in days. Use “M” for months, “Y” for years.
Returns the last day of a month.
Formula syntax:
=EOMONTH(start_date, months)
Marketing example:
=EOMONTH(A2, 0)
Finds the last day of the month for any date—perfect for monthly report deadlines.
Calculates working days between two dates.
Formula syntax:
=NETWORKDAYS(start_date, end_date, [holidays])
Marketing example:
=NETWORKDAYS(A2, B2)
Counts business days in a campaign period (excludes weekends automatically).
Returns a date after a specified number of working days.
Formula syntax:
=WORKDAY(start_date, num_days, [holidays])
Marketing example:
=WORKDAY(A2, 10)
Calculates delivery date 10 business days from order—useful for project timelines.
Calculates the fraction of a year between two dates.
Formula syntax:
=YEARFRAC(start_date, end_date, [basis])
Marketing example:
=YEARFRAC(A2, B2)
Useful for prorating annual budgets: multiply annual budget by this fraction for partial-year campaigns.
Sums cells that meet a specific criteria.
Formula syntax:
=SUMIF(range, criterion, [sum_range])
Marketing example:
=SUMIF(B2:B50, “Facebook”, C2:C50)
Totals ad spend (column C) only for Facebook campaigns (column B).
Counts cells that meet a criterion.
Formula syntax:
=COUNTIF(range, criterion)
Marketing example:
=COUNTIF(D2:D50, “>100”)
Counts how many campaigns generated more than 100 conversions.
Averages cells that meet a criterion.
Formula syntax:
=AVERAGEIF(range, criterion, [average_range])
Marketing example:
=AVERAGEIF(B2:B50, “Google”, C2:C50)
Calculates average CPC for Google Ads campaigns only.
Sums cells that meet multiple criteria.
Formula syntax:
=SUMIFS(sum_range, criteria_range1, criterion1, [criteria_range2, criterion2, …])
Marketing example:
=SUMIFS(D2:D50, B2:B50, “Facebook”, C2:C50, “>1000”)
Sums conversions from Facebook campaigns with 1000+ impressions.
Counts cells meeting multiple criteria.
Formula syntax:
=COUNTIFS(criteria_range1, criterion1, [criteria_range2, criterion2, …])
Marketing example:
=COUNTIFS(B2:B50, “Email”, D2:D50, “>2”)
Counts email campaigns with ROI above 2.
Averages cells meeting multiple criteria.
Formula syntax:
=AVERAGEIFS(average_range, criteria_range1, criterion1, [criteria_range2, criterion2, …])
Marketing example:
=AVERAGEIFS(E2:E50, B2:B50, “Instagram”, D2:D50, “>50”)
Average engagement rate for Instagram campaigns with 50+ conversions.
Returns a specified value if a formula results in an error.
Formula syntax:
=IFERROR(value, value_if_error)
Marketing example:
=IFERROR(C2/D2, 0)
If the division operation fails (dividing by an empty cell), displays 0 instead of #DIV/0!
Returns a specified value if a formula results in #N/A.
Formula syntax:
=IFNA(value, value_if_na)
Marketing example:
=IFNA(VLOOKUP(A2, Data!A:B, 2, FALSE), “No Match”)
Shows “No Match” when VLOOKUP can’t find a value instead of error messages.
Returns the minimum value from a range.
Formula syntax:
=MIN(value1, [value2, …])
Marketing example:
=MIN(C2:C50)
Identifies your lowest-cost campaign—useful for finding efficiency benchmarks.
Returns the maximum value from a range.
Formula syntax:
=MAX(value1, [value2, …])
Marketing example:
=MAX(D2:D50)
Finds your highest-converting campaign for replication strategies.
Returns the median (middle) value from a range.
Formula syntax:
=MEDIAN(value1, [value2, …])
Marketing example:
=MEDIAN(B2:B50)
Finds median CTR—more accurate than average when you have outliers.
Returns the most frequently occurring value.
Formula syntax:
=MODE(value1, [value2, …])
Marketing example:
=MODE(C2:C50)
Identifies the most common conversion count—helps spot typical performance.
Why it’s better: VLOOKUP breaks when you insert columns and only searches right. INDEX/MATCH is flexible and resilient.
Formula:
=INDEX(C2:C100, MATCH(1, (A2:A100=E2)*(B2:B100=F2), 0))
This performs a two-way lookup—finds rows matching both platform (column A) AND date (column B), then returns data from column C. Use Ctrl+Shift+Enter for array formulas.
The problem: Formulas fail when referenced cells are empty.
The solution:
=IF(ISBLANK(A2), “Pending”, IF(B2>1000, “Success”, “Monitor”))
Only performs calculations when data exists. Shows “Pending” for incomplete rows instead of breaking.
Pull and analyze data from multiple spreadsheets:
=QUERY(IMPORTRANGE(“spreadsheet_url”, “Sheet1!A:F”), “SELECT Col1, SUM(Col4), AVG(Col5) WHERE Col2=’Q1′ GROUP BY Col1 ORDER BY SUM(Col4) DESC”)
This single formula:
Updates automatically when source data changes—perfect for client dashboards.
Extract UTM parameters from entire columns at once:
=ARRAYFORMULA(IF(A2:A<>””, REGEXEXTRACT(A2:A, “utm_source=([^&]+)”), “”))
Processes hundreds of URLs instantly—no dragging formulas. The IF check prevents errors on empty cells.
Calculate weighted metrics without helper columns:
=SUMPRODUCT((A2:A50=”Facebook”)*(B2:B50>100)*(C2:C50)*(D2:D50))
This multiplies clicks (C) by conversion rate (D) but only for Facebook campaigns with 100+ impressions. All in one formula.
Multi-tier campaign classification:
=IF(AND(B2>5000, C2>0.05), “Tier 1″, IF(AND(B2>1000, C2>0.03), “Tier 2″, IF(B2>500, “Tier 3″, “Low Priority”)))
Classifies campaigns into four tiers based on spend and conversion rate.
Problem: Setting the fourth parameter to TRUE when data isn’t sorted causes wrong matches.
Fix: Always use FALSE for exact matches:
=VLOOKUP(A2, Data!A:C, 2, FALSE)
Or switch to INDEX/MATCH which doesn’t have this limitation.
When copying formulas, references shift automatically—sometimes that’s wrong.
| Reference Type | Example | Behavior When Copied |
| Relative | A1 | Shifts (A1 becomes B2 when copied right and down) |
| Absolute | $A$1 | Stays fixed |
| Mixed Column | $A1 | Column fixed, row shifts |
| Mixed Row | A$1 | Row fixed, column shifts |
When to use absolute: Locking cell references to a single conversion rate or budget figure used across multiple calculations.
Example:
=B2*$E$1
Multiplies varying clicks (B2) by a fixed CPC stored in E1. When copied down, clicks update but CPC stays constant.
Symptoms: Sheets takes 30+ seconds to recalculate, or you see “Loading…” frequently.
Solutions:
Use Named Ranges instead of long cell addresses:
Replace nested IFs with VLOOKUP/INDEX/MATCH:
❌ Slow:
=IF(A2=”Facebook”,10,IF(A2=”Google”,15,IF(A2=”LinkedIn”,20,IF(A2=”Twitter”,8,5))))
✅ Fast:
=VLOOKUP(A2, Rates!A:B, 2, FALSE)
Turn off automatic calculation for massive sheets:
One error breaks everything downstream.
Problem formula:
=C2/D2
When D2 is empty, you get #DIV/0! and every formula referencing this cell fails.
Protected formula:
=IFERROR(C2/D2, 0)
Now empty cells return 0, and your dashboard keeps working.
| Error Code | What It Means | Common Causes | How to Fix |
| #REF! | Invalid cell reference | Deleted a referenced cell | Update the cell address in your formula |
| #VALUE! | Wrong data type | Text in a math formula | Check that numerical values are formatted as numbers, not text |
| #N/A | Value not available | VLOOKUP can’t find match | Verify lookup value exists; use IFNA() to handle gracefully |
| #DIV/0! | Division by zero | Dividing by empty cell or zero | Wrap in IFERROR() or check for zero first |
| #NAME? | Unrecognized function | Misspelled function name | Check spelling; verify function exists |
| #NUM! | Invalid numeric value | Calculation produces impossible number | Check your math logic |
| #ERROR! | Generic error | Various causes | Check formula syntax carefully |
Create miniature charts contained within a single cell.
Formula syntax:
=SPARKLINE(data, [options])
Line chart example:
=SPARKLINE(B2:B30, {“charttype”, “line”; “color”, “blue”; “linewidth”, 2})
Column chart for weekly performance:
=SPARKLINE(C2:C8, {“charttype”, “column”; “color”, “green”})
Win/loss indicator:
=SPARKLINE(D2:D12, {“charttype”, “winloss”; “color”, “green”; “negcolor”, “red”})
Shows green bars for gains, red for losses—perfect for quick performance scanning.
Three-formula power combination:
=IMPORTRANGE(“Facebook_Ads_URL”, “Data!A:F”)
=IMPORTRANGE(“Google_Ads_URL”, “Data!A:F”)
=QUERY({IMPORTRANGE(“URL1″,”Data!A:F”);IMPORTRANGE(“URL2″,”Data!A:F”)}, “SELECT Col1, SUM(Col4), AVG(Col5) WHERE Col2 CONTAINS ‘Active’ GROUP BY Col1 ORDER BY SUM(Col4) DESC”)
This creates a live dashboard that updates whenever team members edit source spreadsheets—no manual refreshing needed.
Create sample data for testing formulas.
Formula syntax:
=RANDBETWEEN(bottom, top)
Marketing example:
=RANDBETWEEN(100, 10000)
Generates a uniformly random integer between 100 and 10,000—useful for creating mock campaign data when building templates.
Converts vertical data to horizontal (or vice versa).
Formula syntax:
=TRANSPOSE(array_or_range)
Marketing example:
=TRANSPOSE(A1:A12)
Converts 12 monthly rows into columns for horizontal comparison charts.
Turns URLs into clickable text.
Formula syntax:
=HYPERLINK(url, [link_label])
Marketing example:
=HYPERLINK(“https://analytics.google.com/report/”&A2, “View Campaign”)
Creates clickable “View Campaign” links that include campaign IDs from column A.
Automatically translates text between languages.
Formula syntax:
=GOOGLETRANSLATE(text, [source_language], [target_language])
Marketing example:
=GOOGLETRANSLATE(A2, “en”, “es”)
Translates English ad copy to Spanish for international campaigns.
Returns how many unique values exist in a range.
Formula syntax:
=COUNTUNIQUE(value1, [value2, …])
Marketing example:
=COUNTUNIQUE(A2:A500)
Counts how many different channels you’re running campaigns across—ignores duplicates.
Create dynamic dropdown lists that change based on other selections.
Setup:
=INDIRECT(B2&”_List”)
When someone selects “Facebook” in B2, the dropdown shows options from a named range called “Facebook_List”.
When built-in formulas aren’t enough, create your own.
Example: Get campaign data from APIs
function getAdSpend(campaignID) {
// Your API call here
var response = UrlFetchApp.fetch(apiURL + campaignID);
var data = JSON.parse(response);
return data.spend;
}
Use in sheets as: =getAdSpend(A2)
❌ Slow (scans entire column):
=SUMIF(A:A, “Facebook”, B:B)
✅ Fast (scans only specified cells):
=SUMIF(A2:A500, “Facebook”, B2:B500)
These recalculate constantly and slow down sheets:
Strategy: If you need a timestamp, enter it once manually or use a script instead of NOW() in every row.
Each IMPORTRANGE creates a persistent connection. Too many slow down your sheet.
Better approach: Import once to a data tab, then reference that tab throughout your sheet:
DataTab: =IMPORTRANGE(“URL”, “Sheet!A:F”)
Analysis: =QUERY(DataTab!A:F, “SELECT…”)
When you’re exploring data interactively, use Filter Views (Data → Create a filter view) instead of FILTER() formulas. They don’t recalculate constantly.
Save FILTER() for automated reports that need to update dynamically.
Array formulas (ones requiring Ctrl+Shift+Enter) are powerful but slow with large datasets.
Alternative: Use ARRAYFORMULA() with proper logic instead:
=ARRAYFORMULA(IF(A2:A<>””, B2:B*C2:C, “”))
The IF(A2:A<>””,…) check prevents processing empty rows.
Don’t memorize syntax in isolation. Pick a report you create manually every week and automate it.
Beginner projects:
Intermediate projects:
Advanced projects:
Master one formula, then combine it with another. This progression builds real understanding:
Each step adds one new concept to master.
Every time you solve a problem, document it in a dedicated “Formulas” sheet:
| Use Case | Formula | Notes |
| Calculate ROI | =(Revenue-Cost)/Cost | Returns decimal (0.50 = 50% ROI) |
| Days until deadline | =B2-TODAY() | Negative = overdue |
| Campaign status | =IF(C2<TODAY(),”Completed”,”Active”) | Based on end date |
Your own examples stick better than generic tutorials because they solve YOUR specific problems.
When typing a formula, Google Sheets shows:
Press Ctrl + Shift + Enter in the formula bar to see full documentation.
Reddit:
Google Groups:
Stack Overflow:
Performance bottlenecks:
Collaboration limits:
Automation barriers:
For visualization: Looker Studio (formerly Data Studio)
For database needs: Airtable
For marketing automation: Zapier + Google Sheets
For advanced analytics: BigQuery
For project management: ClickUp, Asana, Monday.com
You don’t have to abandon Sheets completely. Many marketers use a hybrid setup:
Mastering Google Sheets formulas isn’t about memorizing 40+ functions—it’s about recognizing which tool solves which problem and how to combine them for automation. Start with the fundamentals (SUM, AVERAGE, IF), progress to lookups (VLOOKUP, INDEX/MATCH), then tackle automation powerhouses (QUERY, ARRAYFORMULA, IMPORTRANGE).
The marketers who excel with Sheets share one trait: they automate what they can and focus their energy on strategy, not data entry. Every hour spent building formulas saves dozens of hours in manual reporting over the following months.
Your next steps:
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